Distribution and Exhibition

• 10 films released a week.
• Typical release date is a friday.
• FDA - film distribution association.
• Films released to dates related to that time of year.
• Digital cameras, 35mm.
• Licensing allows films to be legally released.
• Advertising/Marketing
• Below the line marketing eg. viral
• Above the line marketing eg. billboards
• Digital Screen Network.
• 90+ territories.
• Vertical Integration.
• Horizontal Integration.
• Specialised film (local).
• Mainstream Film.