Monday, 28 March 2011
Monday, 21 March 2011
Distribution and Exhibition
- 10 films released a week.
- Typical release date is a friday.
- FDA - film distribution association.
- Films released to dates related to that time of year.
- Digital cameras, 35mm.
- Licensing allows films to be legally released.
- Advertising/Marketing
- Below the line marketing eg. viral
- Above the line marketing eg. billboards
- Digital Screen Network.
- 90+ territories.
- Vertical Integration.
- Horizontal Integration.
- Specialised film (local).
- Mainstream Film.
Thursday, 3 March 2011
Distribution Into Questions
Film Distribution Worksheet
1. A film makes money for the studio by the profit that it makes from the viewings and merchandise of the film.
2. The money comes from the audience who have paid money to watch the film and buy related products. After the film has been created, it will be advertised to the nation through a range of different ways, that will attract the audiences to come and see the film. The money that it makes from the viewings and merchandise will help them gain their profit which will go towards the studio for the next film.
3. The people who decide to produce a film are the production companies, who decides whether or not to invest money into the film depending on the pitch from the writer, producer and director.
4. The money to make a film comes from the production companies, from government grants, tax schemes and tax shelters.
5. It is possible for production companies to invest their own money, because they gain a lot of it from the profit that they gain from their previous films. The money that they gain from the the previous films they invest in, is what they then use for future use. As with government grants, the money that they invest in films comes from the government, but they only invest in films from their own country, and only under specific conditions.
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8. Studios make money from DVD sales when people buy the DVD's. The DVD's are sold to the shops for a certain price which is more than what is needed to produce them, and then the shops sell them on for higher prices so that they make a profit. The more people that buy the DVD's, the more the shops will order, so therefore the greater the profit that the studio makes. The rules that govern DVD rentals are that if a DVD is rented out, it cannot be copied on to another format as this prevents the studios from making money. As well as this, another rule is that piracy must not occur. When someone makes a copy of a film and then sells it for their own benefit, this is illegal as the original makers of the films lose out.
9. Studios make sure that their film will profit using a range of techniques. They try and get big names involved with their film, such as famous actors, directors and producers, as these will draw in audiences. In specific films, studios use other methods to gain audiences. One method is known as the hypodermic needle method, in which a scenario is created that seems realistic enough for people to want to know more about it, and in doing so, create a moral panic influencing people to go see the film to find out what it is about. Lots of advertising will also gain audiences, as having the same adverts constently showing will get the idea stuck in the audiences mind, influencing them to go and see the film.
10. Studios also make lots of money through other methods such as merchandising and licensing. After making a film, creating lots of merchandise will help them gain a lot more profit. For action based films, action figures and toys are very successful amongst children and lots of profits can be made. A good example of this is Transformers, who after releasing their film, worked with Hasbro and released a whole new range of transformers toys which gained a great profit. Other things such as calenders, posters and lunchboxes all help towards making more profits.
1. A film makes money for the studio by the profit that it makes from the viewings and merchandise of the film.
2. The money comes from the audience who have paid money to watch the film and buy related products. After the film has been created, it will be advertised to the nation through a range of different ways, that will attract the audiences to come and see the film. The money that it makes from the viewings and merchandise will help them gain their profit which will go towards the studio for the next film.
3. The people who decide to produce a film are the production companies, who decides whether or not to invest money into the film depending on the pitch from the writer, producer and director.
4. The money to make a film comes from the production companies, from government grants, tax schemes and tax shelters.
5. It is possible for production companies to invest their own money, because they gain a lot of it from the profit that they gain from their previous films. The money that they gain from the the previous films they invest in, is what they then use for future use. As with government grants, the money that they invest in films comes from the government, but they only invest in films from their own country, and only under specific conditions.
6.-
7.-
8. Studios make money from DVD sales when people buy the DVD's. The DVD's are sold to the shops for a certain price which is more than what is needed to produce them, and then the shops sell them on for higher prices so that they make a profit. The more people that buy the DVD's, the more the shops will order, so therefore the greater the profit that the studio makes. The rules that govern DVD rentals are that if a DVD is rented out, it cannot be copied on to another format as this prevents the studios from making money. As well as this, another rule is that piracy must not occur. When someone makes a copy of a film and then sells it for their own benefit, this is illegal as the original makers of the films lose out.
9. Studios make sure that their film will profit using a range of techniques. They try and get big names involved with their film, such as famous actors, directors and producers, as these will draw in audiences. In specific films, studios use other methods to gain audiences. One method is known as the hypodermic needle method, in which a scenario is created that seems realistic enough for people to want to know more about it, and in doing so, create a moral panic influencing people to go see the film to find out what it is about. Lots of advertising will also gain audiences, as having the same adverts constently showing will get the idea stuck in the audiences mind, influencing them to go and see the film.
10. Studios also make lots of money through other methods such as merchandising and licensing. After making a film, creating lots of merchandise will help them gain a lot more profit. For action based films, action figures and toys are very successful amongst children and lots of profits can be made. A good example of this is Transformers, who after releasing their film, worked with Hasbro and released a whole new range of transformers toys which gained a great profit. Other things such as calenders, posters and lunchboxes all help towards making more profits.
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